Life O2 Super Oxygenated Water is not "just another" water.  With its patented SuperOxygenation process, Life O2 has up to ten times the oxygen saturation of "regular" water.  

Tests indicate that Life O2 positively affects cardiovascular and muscular performance and endurance.   The consumption of oxygenated water and other beverages has been shown to increase the oxygen content of the blood resulting in lower, healthier pulse rate and enhanced athletic performance.

Life O2 is not just a good, quality water, but it is a "performance water."