The Fabulous ‘50s brought an age of fun and discovery, as well as an entirely new citrus-flavored soft drink called Sundrop. When Charles Lazier, a salesman of beverage concentrates, developed the brand in St. Louis, Mo., in 1949, little did he know that Sundrop would become one of the top regional soft drinks.
While riding around town in the family car, Lazier quickly scribbled out on a small piece of paper a recipe for a new soft drink. He handed it to his son. Charles Jr., who worked as a lab technician at his father's plant, began working on the formula. Two years later, in 1951, Sundrop debuted at the American Bottlers of Carbonated Beverages Conference in Washington, D.C.
Over the years, Sundrop developed a loyal consumer base because of its utterly unique citrus flavor. In many southeastern states, Sundrop was known as Sun-drop Golden Cola, Golden Girl Cola and Golden Sun-drop Cola.
In 1970, Crush International acquired Sundrop and standardized its name, packaging and advertising. With a new image, Sundrop sales grew steadily throughout the southeastern United States. In 1980, Procter & Gamble Co. acquired Crush International and the Sundrop trademark.
P & G introduced several new Sundrop flavors in 1985, including a reformulated Diet Sundrop brand using aspartame instead of saccharin. A third brand, Cherry-Lemon Sundrop, was introduced that same year.
Four years later, Sundrop joined the Cadbury Schweppes plc family when Crush International was acquired. Since 1989, the brand has continued to flourish as a popular regional brand in the Southeast. With the loyalty of its regional market base, Sundrop is a "community drink" like no other.
Today, the Sundrop brand continues under the ownership of Plano, Texas-based
Dr Pepper/Seven Up Inc., the largest non-cola soft drink enterprise in North America and the largest subsidiary of London-based Cadbury Schweppes plc.
In February of 2002, Dr Pepper/Seven Up introduced Caffeine Free Sundrop to the overall Sundrop brand portfolio after the company received numerous requests from loyal consumers asking for a caffeine-free version of their favorite citrus soft drink.
What's in a name? Charles Lazier's father, John Fredrick "Soda Jack" Lazier, first coined the name Sundrop during the 1920s for an orange drink.
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