There is an interesting story about the origin of the Nehi trademark that took place in the 1920's. Supposedly, Claud Hatcher overheard a route salesman enter the plant one day and describe a competitors tall bottle as being "knee-high." This phrase falling on the receptive mind of Claud Hatcher became Nehi, which was destined to become one of America's best known soft drink flavour lines. The Nehi line of fruit flavours (orange, grape, etc.) was introduced in 1924, and the line became so successful that in 1928 the company changed its name from Chero-Cola Co. to the Nehi Corporation. The Nehi Corp. was listed on the New York Curb Exchange. In 1930, the Great Depression which followed the stock market crash of October 1929, sales of Nehi Corp. dropped one million dollars from a high of $3.7 million in the previous year. Sales continued downward until the bottom was reached in 1932, the only year in which the company had ever lost money.
This great line of classic sodas is still available today in three great flavors. All come packaged in 12 oz long neck glass bottles.
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