EGG CREAM FOLKLORE
It is our view that is the "cultural folklore" of Egg Cream which is important. The historical details are mostly lost in the melting pots of Brooklyn and lower Manhattan in the early 1900's, peopled primarily by Eastern European and Jewish immigrants. For those of you interested in the historical details, it is rumored that the first product that could be described as an egg cream was developed during the early 1890's by Louis Auster, a Jewish immigrant who owned a candy store in Brooklyn. Mr. Auster prospered and he eventually expanded his business to include several stores. The drink became very popular. The story goes that lines would form up and down the street and around the corner resulting in the development of the tradition of "drinking egg creams while standing." Later on in the late 1920's or early 1930's Auster turned down an offer from a national Ice Cream chain to purchase the rights to the developed egg cream and when one of the executives, upon hearing the news of Auster's rejection of the offer, made a slanderous statement concerning Mr. Auster's ethnic background, Auster vowed to take the secret of the egg cream to the grave.
Sometime around 1920, Moisha Zambrowsky, owner of Moisha's Luncheonette on the Lower East Side of Manhattan claimed origination of an egg cream formula and dispensed the product from his fountain. Fountain dispensed egg creams over the next four or five decades became the premiere product served throughout the New York area.
With the advent of the 1970's, 1980's and the immigration to New York of people from Korea, India, and the Mid-East, many of them merchants who purchased retail restaurants and candy store operations in and around the New York area - traditional fountain service began to disappear. To some degree, the old traditional fountain has been replaced by the new traditional fountain located in the now many upscale 50's style Diners, high end delis and deli chains, which essentially is today's version of the candy store. The egg cream tradition lives on throughout the U.S.
In 1990's the founders of Egg Cream America developed their initial corporate mission to put the delicious fountain egg cream in a bottle for mass consumption. Today Beverages Direct is please to be able to offer these great tasting products.
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