Dr. Enuf dates back all the to 1949 when Bill Swartz, a Chicago chemist, came up with a new beverage concept that contained B vitamins. This idea was spurred from his co-worker complaints that beverages lacked vitamins. With some experimenting Mr. Swartz was able to develop a vitamin fortified drink that he named Dr. Enuf. Seeking a partner Mr. Swartz ran an ad in Bottler's Gazette. Charles Gordon of Tri-City Beverages responded to the ad and a partnership was soon formed.

Prior to the launch of Dr. Enuf a marketing campaign was hatched to promote this new beverage. Bumper stickers aanouncing "Dr. Enuf is Here" and banners proclaiming "The Dr. Has Arrived" were enough to get the market excited. Soon doctors' cars began appearing at local hospitals sporting the humorous stickers. But it wasn't until the Johnson City Press Chronicle ran a front page article about Dr. Enuf that the brand really took off in sales.

The marketing paid off and soon Dr. Enuf was selling out across northeastern Tennessee. Rationing actually had to take place in the early days despite the premium price versus competing soft drinks.

Dr. Enuf, with this half-century old formula, is considered the "original energy booster".